Beefsteak Club wines is launching a new campaign to 'Beef up your BBQ'.
The campaign is all about elevating the barbecue experience with new foods, flavours and wines from around the world.
The brand is working with its partners to help beef up Britain’s barbecues, with a return to live events and chances to win a Char-Broil grill.
Beefsteak Club will be the Official BBQ Wine partner of National BBQ Week, taking place from 2-11 July and Beefsteak Club wines will be featured at live roadshows around the country, sampling events, radio competitions and more.
The brand has partnered with Char-Broil barbecues on competition prizes, recipes, and social media, with opportunities to win a Char-Broil Gas2Coal hybrid BBQ on Beefsteak Club’s social media channels.
The wine brand will also be collaborating with @BBQLads, an influential BBQ Instagram account. @BBQLads will be providing grilling tips and featuring the wines on Instagram Live show Sizzling Saturday.
Beefsteak Club is also the official wine partner of Smoke & Fire Festival. The event is being held in Colchester’s Castle Park on 20-22 August, where Beefsteak Club will host a bar and live grilling experience with Char-Broil and @BBQLads. Beefsteak Club is also sponsoring the Beef category of the British Open BBQ Championship taking place at the festival.
Beefsteak Club wines are sourced from around the world to pair with meat and barbecued cuisine. The range includes the Beef & Liberty Mendoza Malbec, as well as wines from other barbecue loving nations including Australia, South Africa and Chile.
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